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Raghav Vajjhala's avatar

I agree that building financial support for shared capabilities across agencies was difficult and tedious, but it was not impossible. Definately a grind, but very doable as many agencies had access to franchise funds for this purpose.

The true roadblock ( from my experience ) was data sharing agreements. The reason there are so many identity services is that agencies were unwilling to delegate control of data identified in agency level Privacy Impact Assessments or policies on records mgmt to operators of shared environments. Every general counsel at every agency remembers the OPM breach - it takes a lot more effort to manage legal/risk controls than financial controls.

Login.gov is a great success story, but tbf it builds on the data sharing framework put in place for the PIV card - which took a decade+ to put in place.

Great highlight on building shared capabilities, but I dont think money is the root cause. It's certainly a contributor.

Quinn Chasan's avatar

To be honest, this is what I thought a lot of the PMA on CX was going to help fund in the last admin. I was surprised that there was not an effort to replicate the core personalization techniques used by all of industry, based heavily on underlying customer data platforms (CDPs) that enabled the cross-platform personalization that drove the vast digital success of industry over the last decade and a half. When I asked CMOs about the lack of these regular tools of industry in any of the CX PMA initiatives as the admin was wrapping up, they looked at me like I had two heads. One said that automated tools like those were bad because they increased "inequality of access." It's no surprise then that CX scores remained the lowest of any industry at the end of that large, multi year effort.

These technologies are not new, and login.gov, while important, is barely scratching the surface of how a cross-agency digital identity platform would be created and the value of would provide.

I would go one step further and say that the most valuable issue a service like this could resolve would be between levels of government appropriation, I.E. Fed>State>County>City, where fund allocation & outcomes can be understood far better, and therefore the reverse grant writing process would also be far more specific and actionable.

I know firsthand that the agencies furthest along on this path are the ones with large scale consumer marketing operations like USPS, Amtrak, the VA, etc. I worked heavily on similar systems for military recruitment. But all that golden data & systems are gated behind marketing contracts rather than integrated into the enterprise architecture like they should be.

It's a serious problem with unbelievable benefits across every level of government if we can get it right.

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